This campaign was intended to promote Digifest, a career fair celebrating student’s academic journey to variousbusiness who focus on digital media. The design of the postcard was inspired by Houston’s reputation as the spacecity. This forward thinking and daring atmosphere, gave us the idea to make a design that showcased the invisiblelines that connect us all and lead us forward, teaching us why Houston is the frontier for innovation. And I believe ourdesign successfully visualized that idea, its usage of lines reveal that interconnection between people, and its similarityto space, reminds us of the innovation and leading-thoughts that led Houston during the space race.
Our XMPIE research led us to thousands of leading companies in the digital media space, howeverwe condensed it down to only forty. These companies varied from Multimedia Marketing, Print andPackaging, Motion Media, and Multimedia Design. Using variable data printing and research intoevery company picked, we were able to create a unique design, body text, and call to action thataccommodated and played towards the needs and wants of that company.
I’d love to hear about your project and how we can collaborate. Whether you’re looking for creative solutions, design expertise, or just want to chat about new ideas, feel free to reach out. Let’s make something amazing together!
